What Will I Learn?
- Students will learn the fundamentals of New Product Development as applicable in industry today with emphasis on understanding the linkage between consumer needs and business needs
- How to evaluate, develop and launch a new product in any market? It covers all the steps to be followed upto the final launch.
- This course will teach you the actual processes followed by marketing teams of successful brands
- Why corporations and brands are so serious about innovation and NPD and how they go about it?
- I have tried to explain concepts using actual industry examples, instead of theoretical ones used in text books.
Meet the trainer