About Course

What Will I Learn?

  • Students will learn the fundamentals of New Product Development as applicable in industry today with emphasis on understanding the linkage between consumer needs and business needs
  • How to evaluate, develop and launch a new product in any market? It covers all the steps to be followed upto the final launch.
  • This course will teach you the actual processes followed by marketing teams of successful brands
  • Why corporations and brands are so serious about innovation and NPD and how they go about it?
  • I have tried to explain concepts using actual industry examples, instead of theoretical ones used in text books.

Material Includes

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